In a busy jewelry studio (珠宝工作室) in Beijing Sanlitun, a young couple carefully carved special dates, star signs and heart shapes on their rings. They focused on their work and shared sweet laughter. Nowadays, more young Chinese people prefer hands-on DIY experiences instead of buying finished gifts in shopping malls, for handmade items hold unique personal feelings.
Shi Yu is one of these young people. She makes handmade gifts with her boyfriend in offline studios and buys online DIY kits for her family and friends. In her eyes, handmade works carry warmth that common store-bought goods do not have. They turn common things into precious memories.
This trend pushes the fast development of China’s experience-based consumption (消费). More people spend money on special emotional experiences rather than simple products to stay away from boring daily life. Many DIY studios are full of visitors on weekends. People put down phones to enjoy making things by hand with their family or friends. Besides modern crafts, traditional handicrafts like paper cutting, seal carving and cloisonne (景泰蓝) are widely loved. Many museums provide intangible cultural heritage DIY courses for visitors to learn traditional culture deeply.
The DIY handicraft industry also brings new jobs for young people. Short DIY videos on Douyin win billions of views online. Lots of handicraft shops opened in recent years with fast yearly growth. The government also supports experience consumption with clear long-term policies. Experts say the industry needs clear industry rules, standardized artisan (手工艺人) training and better protection for original works to develop better in the future.
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